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Sunday, February 3, 2008

Did AG Bell (or AGBAD) Succeed?

I just got home from work in time to watch the last quarter of Super Bowl XVII.

My girlfriend said she didn't see the Pepsi Commercial. I im'd one of my friends, and he said he didn't see the commercial. Did anyone see the commercial? My buddy linked me to this website http://sports.aol.com/nfl/superbowlads

I'm curious to whether what the deal is for picking commercials to air during the Super Bowl. I know that the Patriots didn't use all their timeouts in the fourth quarter, but was that really a factor in whether the "silent" Pepsi Commercial was to be aired?

Obviously there's been a lot of buzz about Pepsi's "silent" commercial, yet they aired two others (Diet Pepsi Max - "What is Love?" and Pepsi - "Justin Timberlake"). Perhaps star power won out over the anonymity of the actors in the "silent" Pepsi commercial?

I've always liked Pepsi my whole life, after all I grew up drinking it in my home state North Carolina. Commercials really never played a factor anyways in my decision making when it came to which pop to drink.

Assuming that this "silent" commercial produced by EnAble (see http://www.youtube.com/watch?v=ffrq6cUoE5A) was never aired, would this affect deaf people's choices in what they want to drink? I doubt it for a large majority of the deaf community. After all we're not that shallow, are we?

By the way, I saw the commercial and I thought it was funny. I just didn't really see the connection between Pepsi and the commercial. In fact I never really saw any Pepsi products. Perhaps that's why they didn't air it.

- EDIT -

According to ITACANUSAAL the commercial did air, but BEFORE the Super Bowl. Does that really count as a "Super Bowl" ad? What was Pepsi's real intentions in the first place anyways?

6 comments:

ITACANUSAASL said...

Pre-game around 4 pm, Deaf Pepsi Commercial showed on TV. I was hoping they showed during the game.

Hedy said...

Yeah, I wondered however, i saw bob's house commercial had one commercial before the super bowl between 530 to 545pm. I did not check watch since 5 deaf kids had my full attention before super bowl.

Seek Geo said...

It did air during pregame from what I heard, look at this on NAD which state "pregame".

http://www.nad.org/site/pp.asp?c=foINKQMBF&b=3841531

-SG

Deb Ann said...

I missed it since I got there about an half hour late! :(

OCDAC said...

Did AG Bell (or AGBAD) Succeed?

Maybe NAD succeeded in their ASL only pro-illiteracy advocacy that caused the deaf communities fail to read the clue as to when the ad was being aired.

Let's all congratulate NAD for being the tall ASL-only flag pole.

John Lestina --- said...

Yes I saw it at 4:15 (eastern time) and it looked so cool. It was on pre-game show, not during superbowl.